There was already a lot going on in the wine industry pre Covid-19 that was going to introduce dramatic changes (Cannabis, the impact of generational shifts on consumer buying habits, renewed focus on health and organic farming practices, M&A, distributor consolidation). How do you think your business will change in the next five years? Don’t accept the status quo, always challenge yourself to be better, to learn more and to grow both personally and professionally. Take chances and don’t be afraid to make mistakes, they are your best learning opportunity. What advice would you give to young emerging financial leaders?īe authentic, bold and fearless.
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Tell us about a recent success your company has had: The ability to keep all of our employees working and paid during these extremely challenging times is a huge success for us.
Frogs leap wine series#
I believe the success of on-line will be lasting as our interactive tasting series has taught us how we can engage our customer in a meaningful way from afar. There have been many changes but the most significant I have seen is the ability to pivot the in person tasting room experience to on-line ordering and the extreme popularity of interactive tastings. What changes have come because of the pandemic in the industry you work in? Identify which changes are temporary and which, if any, are lasting. In addition, being in charge of Finance, HR and IT, I am constantly revising cash flow and income projections, regularly ensuring we are following the guidelines for the safety of our team and ensuring that those that can work from home are set up to be able to do so in a secure manner. Having only been in my role for two months before the initial Covid-19 shelter in place orders were issued, how I carry out my job post Covid-19 is what I consider to be my “normal.”Īs a member of the executive team, we are meeting regularly to ensure the safety and well being of our team and guests as well as to better understand the ever-changing guidance from the CDC and Napa County.